The company is prepared to shake things up in the industry, where it faces up
against both long-standing heavyweights and upstarts.
One of their main tenets is recreating the classic Turkish treat in a way
that pays homage to its heritage while giving it a modern twist.
The objective was to give modern consumers a reason to eat a food that was once reserved for the elderly
by adding a variety of interesting tastes like pineapple, green apple, strawberry, and tangerine.
Doodling spontaneously ignited our creative fire